Since the IPL's debut, the number of ardent supporters of the competition has increased dramatically. Millions of fans watch matches both in India and around the world annually. A showcase for some of the best cricket players in the world, the competition has developed over time.
Cricket fans from all backgrounds view the IPL. Its notoriety has only grown. Are you aware that Tata Group will be the competition's official title sponsor in 2022 and 2023?
Dream 11 secured sponsorship rights for the 2020 IPL season, held in the UAE, for Rs 222 Crore. Moreover, it is a significant discount from Vivo. However, Vivo proved they were not over by returning during the 2021 IPL season. India and the UAE jointly hosted this.
Moving on to the current situation the first IPL season is set to begin in April, and Tata has secured title sponsorship rights for more than Rs 300 crore. BCCI will hold the rights for the 2022 and 2023 seasons when it releases the tender. They are also reportedly in the running for future seasons.
Brijesh Patel, the IPL's chairman, confirmed Tata Group as the league's title sponsor.
For the 2022 and 2023 seasons of the Indian Premier League, The Tata Group will be the league's title sponsor instead of Vivo.
“Tata Sons has joined as the IPL's title sponsor, and we are thrilled about this. This problem was caused by Vivo's inability to maintain its association. IPL Chairman Brijesh Patel says Tatas will sponsor the title for the next two seasons.
The IPL and Tata Group's relationship will benefit both organizations greatly. Tata Group, the IPL's headline sponsor, will significantly increase its visibility and brand awareness. With Tata Group's support, the competition, currently among the most-watched athletic events worldwide, will surely draw even more interest.
Tata Group and the IPL collaborate to engage a sizable audience. Viewers watch the competition throughout India and other nations. Tata Group can communicate with potential consumers and exhibit its goods and services on this platform. The Tata Group can use this platform to present its goods and services to a large and varied audience.
Additionally, the IPL and Tata Group's relationship will benefit Indian cricket. The IPL has already contributed significantly to national popularity. Tata Group's backing will pique young people's interest even more. It may encourage the emergence of an emerging group of gifted cricketers who represent India internationally.
Tata Group is anticipated to participate in other IPL-related activities and be the league's title sponsor. Additionally, it can include funding specific teams, offering infrastructure and technical support, and planning marketing campaigns. Bringing long-standing expertise to the Indian Premier League, the Tata Group is expected to contribute to the event.
Collaboration between IPL and Tata Group is a positive step forward for both sides. The tournament will reap advantages such as better exposure, brand recognition, and improved fan and prospective consumer interaction.
The cooperation may also open new doors for brilliant young players and help develop cricket in India. Including Tata Group as the title sponsor would make the upcoming two IPL seasons more thrilling and unforgettable.