Statistics show that 1.01% of the world's 4.54 billion active internet users access Instagram daily, which makes this social media platform one of the most popular around. With so many accounts on this channel, having a visually pleasing aesthetic on your profile is essential to stand out from the crowd.
It helps you to create a more professional image and attract potential customers or followers. A well-thought-out Instagram aesthetic also shows that you have put effort into creating an attractive page and that you take pride in your work. Not only does it make your profile look more polished, but it also shows that you are creative and have an eye for detail. Having a consistent and eye-pleasing Instagram feed can help you stand out from the competition and make a lasting impression on visitors to your page.
In this blog post, we’ll share how you can perfect your Instagram aesthetic by developing a cohesive and appealing Instagram feed that will grow your account and show off your brand’s unique style and tone.
Select the Right Font
Choosing the right font on Instagram is important for improving your brand’s aesthetic. It can make a big difference in how your profile looks and how it resonates with your audience. Fonts can help create visual interest and add personality. They can also help draw attention to specific pieces of content and make them stand out from the rest.
If you want to change Instagram fonts, you can use a generator to find the font that best fits your brand identity and communicates the right message to your followers. Browse through all the fonts and select the one you like. You can use anything from scrawling calligraphy to tiny fonts. You should try to choose a style to give your captions, comments, and bio a unique look so that viewers are intrigued and stop to view your content.
Choose A Consistent Instagram Theme and Color Palette
Having a consistent Instagram theme and color palette is essential for creating an effective brand presence on the platform. By establishing a recognizable aesthetic, you can create an identity for your brand that resonates with your followers. A consistent theme and color palette also helps to create a sense of unity amongst all of your posts, making them instantly recognizable as yours.
By creating a mood board, you can get creative and get a direction for what you want your Insta feed to look like. This can help to increase engagement with your content, as well as encourage followers to keep coming back for more.
As your brand changes, so can your color palette. The great thing about Instagram is that you can switch things up and not have to stick to the same aesthetic forever. You can also do a yearly review to determine if you need to update it.
Have Your Instagram Icon Match Your Brand Aesthetic
Your Instagram icon is the first thing people see when they come across your profile, so it's important to make sure that it reflects your brand aesthetic. If you are running a business, you'll want everyone who visits your Instagram page to be quickly introduced to who you are, which means it's important to have your logo front and center.
However, if you’re a creator, an influencer, or offer a personal service such as life coaching, a better idea would be to use a headshot. It may sound like no big deal, but using a logo headshot or lifestyle photo can help make your brand more recognizable on this platform.
Use the Power of Editing
We’ve all seen those Instagram accounts which seem to have all the right components in place, and where there's no flip-flopping between dusky and moody images and light and bright content. This is the result of editing.
It's no surprise that many people use editing to make their feeds look as aesthetically pleasing as possible. Editing tools are a great way to create a unique and eye-catching aesthetic for your Instagram page. With the right editing techniques, you can transform your photos into something truly special that will draw attention to your page. From cropping and resizing to adding filters and text, there are plenty of ways to create a stunning Instagram aesthetic with the power of editing.
Presets are a great way to make sure your Instagram aesthetic is consistent. Presets for Instagram are filters that you can apply using Adobe Lightroom. This way, there will be no more fiddling around trying to remember how much brightness to add to your photos.
With so many brands on Instagram, perfecting your Instagram aesthetic can help set your brand apart. With the tips and examples above you can develop a consistent and eye-pleasing Instagram feed and entice followers right from the start.