Modern marketing strategies rely heavily on social media and using digital platforms. Companies spend money on running social media campaigns and hiring influencers to promote their products and services. However, the overall cost can be expensive, making it unattainable for SMEs.

Here is where you must get creative and adopt cheap and innovative marketing strategies. The best option is to use branded products like badges, pins, or backpacks. In this article, we’ll explore the art of designing and creating promotional badges. 

The article will also include tips to consider when distributing the badges to ensure that they reach your target audience and generate a positive ROI.

Boosts Brand Authority

Promotional badges similar to those available at Rocket Badge aren’t the regular pieces of wood, metal, or plastic with an employee’s name printed on them. Think of them as miniature billboards that can start conversations and boost your brand’s authority. When people wear the badges, they become ‘walking billboards’ for your business. 

Improves Customer Loyalty

Research shows that offering rewards and incentives to your customers can foster a sense of loyalty. Everybody likes being appreciated, and so do your customers. Promotional badges can be small, but they carry sentimental value, which makes people treasure them even more.

This will lead to repeat purchases and referrals. It can also help build a community around your brand as customers connect.

Spreading Event Awareness 

Promotional badges can be used to kill two birds with one stone. You can support local community events using branded promotional badges. The badges will spread awareness for the upcoming event while marketing your business.

This can be perfect for both event marketing and charity events. You can distribute the badges at local trade shows, marketing seminars, or social media. The goal is to create a buzz around the event and boost attendance.

The biggest challenge lies in designing custom-branded promotional badges. Your design must be unique and pleasing to the eye to maximize impact and generate a positive ROI.

Keep it Simple 

Badges are small, which makes it hard to contain everything related to your brand. The best option is to keep the design simple and avoid adding too much information. Overcrowding the badges with too much text will harm the overall design and might go under the radar.

Opt for visually-appealing graphics and illustrations that complement your brand identity. This will make the badges capture the public’s attention. 

Use Quality Materials

You must also focus on selecting the best materials for making your promotional badges. There are factors you must consider during material selection. Metal is known for its durability, but it can be expensive.

Plastic and soft PVC are cheap and make quality badges. The printing options are diverse, especially if you want extra detail on the design. You can consult a professional badge manufacturer for more insight on material choices.

Hire a Manufacturer

Finding a professional badge manufacturer is the last piece of your puzzle. You can look for leads from the internet or social media pages. Take your time and do your research on the manufacturer before contacting them for their services.

Ask for quotes from several badge manufacturers and compare their prices and service catalogues. Also, ensure that the contract terms are ideal for your business, especially payment terms and delivery timelines.

Once the badges are ready, you must think about how they will reach your target audience. Below are some ideas you should consider to generate fanfare around the promotional badges or events you are promoting.

Social Media Giveaways 

This is always fun and exciting and will help generate engagement and leads. You can run trivia challenges, with winners getting a gift basket plus a free promotional badge. This engagement can help you get your event to a trending hashtag, boosting attendance numbers.

Customer Loyalty Programs

Think about creating limited-edition promotional badges for your devoted customers. You can add a special message thanking them for staying loyal to your brand. This will add value to the badge, making it a collector’s item and a special gift to your customers.

Summing Up

You can encourage your customers to purchase a product from your shop for a chance to get a free promotional badge. If created well, promotional badges can have a decent return on your business. The tips in this guide will help you design and distribute branded badges for brand marketing.