You likely heard from someone that starting a wedding blog is a great idea for your business. And, you went ahead and launched one. But, after several months, you are yet to see any positive results. Visitor numbers have remained low, the bounce rate is extremely high and the conversion rate has been extremely poor. If you are in this situation, then you’ve come to the right place. In this blog post, we will walk you through five actionable and effective ways of instantly making your blog better, building a bigger audience and attracting more clients.

Make Your Blog Easy to Navigate

Whenever a visitor lands on your blog, they should be able to find the information they are looking for effortlessly. If this is not the case, they will abandon your site right away and look for that information elsewhere. As a result, your bounce rate will remain high. So, you need to ensure your blog is as easy to navigate as possible if you are looking to grow your blog.

Some of the changes that you can make in this regard include adding categories to your blog posts, removing unnecessary side-bar widgets, adding on-site search functionality, using multi-level menus and making your sidebars stand out, just to name a few.

Publish Fresh Content Regularly

If you have been publishing content on your blog once a month or whenever you feel like it, you will struggle to get your wedding blog off the ground. Instead, it’s strongly advisable to be publishing fresh content as regularly as possible.

Posting fresh, engaging, and relevant content regularly will help to attract new visitors to your blog. And, as your visitors increase, your blog’s search engine ranking will improve, leading to more qualified leads and clients.

And this brings us to the question, how often should you be publishing on your blog? Ideally, you should be posting on your blog at least three to four times per week. But, we should mention that your focus should be on quality, not quantity.

Add Relevant Keywords

Your target audience will only find your blog if your blog posts have relevant keywords and phrases. Without relevant keywords, your blog will struggle to get any traffic, regardless of how great your blog posts may be. So, before you write any post or article, you need to create a list of relevant keywords, both primary and secondary.

Once you’ve gathered the relevant keywords, you should then add them in the right places. Ideally, the primary keyword should be on the blog post’s title, in one of the subheadings and several times in the body of the blog post, depending on how long it is. As for the secondary keywords, they should appear in the subheadings and sprinkled throughout the article’s body.

But, make sure you weave in the keywords as naturally as possible. Avoid adding them randomly or placing them in sentences where they don’t fit naturally – otherwise known as keyword stuffing.

By incorporating relevant keywords and adding them in the right places, you will make it easier for search engines to direct your target audience to your wedding blog.

Incorporate More Images

If you’ve been using images on your wedding blog sparingly, then we advise you to incorporate more, as per ContentBASE’s advice. The main reason why you should consider adding more images to your blog is that it will capture and retain the reader’s attention.

Adding images to your blog posts will help to break up your content, making it more visually appealing. Consequently, this will draw the reader in, keep them engaged and encourage them to stay longer on the page, which will increase the chances of them converting.

Also, blog posts with images are highly likely to be shared on social media. This will increase your blog’s reach and bring in more visitors.

So, where can you get these images to add to your blog? Well, you have two options to explore. First, you can capture your own using your smartphone. You also have the option of using royalty-free images and photos from sites like Pixabay, Unsplash or Pexels.

Once you’ve acquired some relevant images for your blog, you can then edit them using Canva. Canva has a free online photo editor, which is easy to use and accessible either via mobile or desktop. You just need to upload your images to the tool and you can start editing right away.

Increase Your Blog’s Loading Times

Loading speed is key to the success of your blog. If it takes forever to load, then your bounce rate will be high, your conversion rate will be abysmal and you will struggle to grow your following. Also, loading speed is now a Google ranking factor. So, a slow-loading blog will also lead to poor search engine rankings.

Ideally, your blog should load within one to two seconds at most, regardless of the device the visitor is using. There are several tools out there that you can use to check your loading speeds and optimize accordingly.

In Conclusion

If your wedding blog isn’t performing according to expectations, then implementing the tips we’ve shared here should help to make it instantly better. And after some time, it will be able to attract more visitors and convert them into leads.